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Magda-Simona Daniloaia

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No1 Handbag

BA (Hons) Fashion: Design Technology (Accessory Design)

The Changing Factor new accessories brand is reinventing luxury. Or, rather, going back to its roots. Or ...both. Through their very ambitious first accessories collection – ‘Manifesto on Luxury’ – the new luxury leather goods brand is giving completely different meanings to what luxury is. Using intricate moulding techniques to create handbags out of one single piece of leather , the moulds being created by hand by the designer herself, the final result is nothing like what you would find on the high-street. Or even in the most prestigious luxury boutiques. It is the luxury of the future. Not to mention their fully bespoke service, where creativity has no limits and you can create your own unique product from scratch with the designer. With an invitation-only group of customers, good luck trying to show off one of these items at your next dinner-party. Promoting style rather than fashion, the products do not reflect present trends, rather being items to be bought, worn, treasured and passed to the next generation. Furthermore, the lifetime warranty may not impress the fashion victims but will definitely impress the women who want to know what they are paying for. The collection – limited to 20 pieces per style - is made through intricate moulding out of one piece of vegetable tanned leather and has precious elements like hand stitching, silver plated hardware and suede lining. Not to mention the cutting edge way the products are coloured. All in all, it is just exquisite. As for the bespoke services, there is nothing more you could wish for. You can either order your favourite handbag that you have always had in mind but never found or play the game and unleash your creativity by working on the product with the designer itself. The Changing Factor already has bespoke projects for some of the London’s up-and-coming and requests from socialites. How long is it going to take until we all fall under the spell? Magda Daniloaia +44 (0) 7718787691 Magda, the founder of TheChangingFactor, is highly creative and she is always looking to break new grounds. She find inspiration in many ways, but it usually starts with a mood that she is in. The “Manifesto on Luxury” collection has been designed in the mood of 'the creator', as a protest against what luxury means today – just a label that you can place on almost any product. Not planning much regarding the way she will conduct her research, she has let her creative instinct led her through the journey. Being inspired by a collection of photographs by Christopher Bucklow, she extracted abstract shapes that then she translated into clay sculptures from which she later created moulds and finally, beautiful handbags.


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