BA (Hons) Fashion Design Technology: Surface Textiles
âThe phenomenon of certain objects becoming so firmly associated with an individual that they are understood as literal extensions of that individuals beingâ (Belk, 1988: 140) The extension of the âgeneration Yâ: A hybrid ready-to-wear autumn/winter collection looking into the interaction between the âgeneration Yâ and their belongings, which reciprocally shape each other in todayâs transformed world. An analysis of the âgeneration Yâ is made in order to further understand how they relate to their possessions. This detailed examination lead the research and the exploration of different themes such as Maximalism and Pop Art; a great focus is made on collaging elements from various sources, reinventing the past with a new freedom and disregarding rules by manipulating and transforming in order to create a distinctive and eclectic outcome. The collection celebrates a world rich in texture, materials, colours, and shapes (in terms of print). The perception of fashion becomes a festival for the senses. Industry Experience- Peter Pilotto Studio intern August-September 2012 Holly Fulton Studio/ Textile intern January-March 2012 Georges Hobeika Design intern July-September 2011 Education- London College of Fashion Ba (Hons) Fashion Design Technology: Surface Textiles 2010-2013 Skills- Photoshop,Illustrator and Adobe_InDesign Screen printing Dyeing Digital printing Pattern Cutting Drawing- Technical drawing Achievements- Runner up 2013 sponsorship competition - Biddle Sawyer Silks Opportunity to create window display with Collection for Biddle Sawyer Silks Soho store- September 2013 Shortlisted for Textprint competition Shortlisted for ISKO denim competition Press- http://www.lorientlejour.com/article/825738/alexandra-el-saddi-generation-y.html Brooom fashion showcase, Redchurch Street May 2013: http://www.brooom.co.uk/ http://weareselecters.com/2013/08/Alexandra-El-Saddi/ http://www.robphillipswork.com/DESIGN-DENIM Project âDesign Denimâ supported byâ ISKO⢠Photography, James Rees Creative Direction, Rob Phillips Beauty, Pace Chen Model, Gemma at Select