BA (Hons) Fashion Contour
Brand: âkatalinaradyâ The brandâs first capsule collection, Spirit, is designed for Autumn/Winter 2013/14. This collection is expected to make a strong first impact on customers and quickly establish an emotional connection. It creates a highly recognisable and memorable image for consumers. Spiritâs signature will be a new design aesthetic on lingerie sets; clear and innovative lines are executed to underline the brandâs ethereal and surreal qualities. The description of the brand is emotional reaction: neo romanticism reacting to this centuryâs technological revolution. The collection is designed for the 21st century woman bringing back the idealised, sensitive and fragile aspect of women. The overall message of the brand is to promote a refined and re-feminised woman; emphasising the power of sensual beauty. It represents shades and emotions, the fragile beauty and the dreamlike, theatrical, neo romantic mood. The Gift (2000). The scene where the main character, played by Cate Blanchett, is dreaming was an inspirational part of the film. A dreamlike background with lilies and trees, and her 19th century night gown impacted on the mood of the designs, and provided a definite picture; it also helped to link the ideas together. The see thorough montage of her silhouette and the trees immediately brought the concept of light, airy fabrics and modern vein like techniques. The garments are designed to extend the beauty of the body three-dimensionally and express fragile emotions on the outside as a continuous extension of elements, which reaches out from the physical body. The shadow idea transformed into the structure of tree tops and how they intertwine to become a surface, giving the impression of an amazing lace created by nature. Designer: âKatalin Aradiâ The designerâs USP is the driving ambition to the best and professional approach to concept and design development; very experienced in hand and machine sewing, pattern cutting and constructing garments. Experienced in couture sewing techniques therefore her eye for detail skill is very strong. CAD skills involve Illustrator, Photoshop, InDesign, Autodesk 3ds Max and Sensable Freeform. She is a quick learner and a good team member. Her interest in contemporary art and haute couture is very strong and she would like to deliver these in her designs and set her aspirations to. Contact details: Email: katalinarady@gmail.com Mobile: +447801880101 LinkedIn: Katalin Aradi Facebook: http://www.facebook.com/katalinarady Twitter: @katalinarady Pinterest: http://pinterest.com/katalinarady/ Instagram: @katalinarady