Camilla Elphick

BA (Hons) Cordwainers Footwear: Product Design and Innovation

PRESS RELEASE SO BAD, IT’S GOOD Camilla Elphick launches her debut shoe collection "So Bad, It’s Good" for Spring/Summer 2014. London shoe designer Camilla Elphick's debut shoe collection, "So Bad, It’s Good", is inspired by her time spent living in New York and by the paintings of the US artist Kent Christensen. Much of his art depicts iconic American images of candy, ice-creams and cookie towers – things that, as a Mormon who doesn't drink alcohol, coffee or tea, are his "treats", and things that are so good to eat and yet so bad for you. There are touches of Surrealism and Pop Art in his work, which works well together with Camilla’s fun and artistic approach to shoe design – a desire to create colourful collections for women who like a lot of glamour and just a little bit of kitsch. The highly wearable Donut shoe, a graceful classic pump with a low cleavage and a curvaceous upper, the L.A. Peppermint swirl, a fun and glamorous peep-toe pump, and the super-comfortable Oreo flat are all covered in gorgeous patterned satin designed and printed by Camilla especially for the collection. The Triple Scoop sandal takes centre stage in eye-catching ice-cream-coloured patents that look good enough to eat. And the Pez shoe is a stand-out 110mm peep-toe pump in candy-pink patent leather with a moulded bright yellow heel modelled on a Pez sweet dispenser with Bugs Bunny detail – perfect for turning heads! Camilla said: "I love the colour and the iconic images in Kent's work and appreciate the good and bad in all the staples of American life. I wanted to create fun and beautiful shoes which make a statement and make a simple outfit complete." With experience at companies such as Donna Karan and Burberry in New York, and Nicholas Kirkwood, Charlotte Olympia and Topshop in London, Camilla – who graduated from the BA Cordwainers Footwear course at the London College of Fashion this past summer – is confident that her first collection will be a sweet success. So, if you want a sugar fix this Summer, why not try “So Bad, It’s Good”... For further information, please contact: Camilla Elphick / camilla@camillaelphick.com www.camillaelphick.com http://uk.linkedin.com/pub/camilla-elphick/2b/26b/552 https://www.facebook.com/pages/Camilla-Elphick/336988139762698 https://twitter.com/camillaelphick http://pinterest.com/camillaelphick/ FULL CREDITS: Many thanks to Charlotte Olympia Photography: Amy Parton www.amyparton.com Model: Renae Mutch at Next Make-up artist: Charlotte Cowen www.charlottecowen.com Hair stylist: Florence Bellas www.bellissimalondon.com